Simon von der Au

Simon von der Au studied media informatics with a focus on media design at the Ludwig Maximilian University of Munich. There he obtained both his Bachelor's and Master's degrees, which he successfully completed in 2021 with his thesis on "Augmented Reality Supported Collaboration in Television". From 2016, he was a working student at the Institute for Broadcast Technology (IRT), where he conducted research in the field of augmented reality, focussing in particular on application design, usability and additional content. As part of his work at IRT, he set up a student laboratory to research AR in television and published scientific papers.

From 2021 to 2023, he worked and researched as a research assistant at the Chair of Digital Marketing and Media Innovations at the University of the Bundeswehr Munich under the direction of Prof. Philipp Rauschnabel.

In June 2023, Simon von der Au switched to the University of Television and Film Munich, where he has since headed the CreatiF Center, which functions as the HFF's innovation and transfer centre. He is also the HFF's transfer officer and represents the Bavarian art academies on the Bavarian universities' Transfer Centre Council.